Total QX framework

Quick wins: big impact made simple

The easiest first step into Total QX, in brief.

You don’t have to overhaul the business to feel Total QX working. Totally Consumable QX is the most accessible part of the framework: small, deliberate changes that deliver a real win quickly, and prove the idea before you commit to anything bigger.

It runs on two simple moves: the Power of WOW and the Power of Small.

What is Totally Consumable QX?

The accessible edge of Total QX. Where the full framework redesigns the whole system, Totally Consumable QX starts with single, deliberate changes an operator can make this week. Each one is small enough to try without a programme, and real enough to measure. It isn’t a gimmick track; it’s the framework at small scale, which is why the wins point somewhere.

The Power of WOW

One standout moment, done properly, that makes a customer or a colleague feel genuinely seen. Not extravagance, and not a scripted flourish. A single touchpoint handled with care, which people remember and tend to talk about.

The Power of Small

Small, deliberate improvements that compound. Refine one process, one interaction, one step, and let the effect carry. Modest changes, made on purpose, add up to more than any one of them looks worth.

Why start here?

Because it’s low risk and fast to prove. A quick win builds the belief and the momentum that deeper work needs, and it does it with evidence rather than a pitch. It’s also a fair taste of the whole framework’s ethos: attention to the customer and the staff at once, quality in the actual interaction, and a change you can measure.

Common questions

Are quick wins just gimmicks? No. A gimmick is decoration; a quick win is the framework applied at small scale, tied to a real touchpoint and measured. If it doesn’t move something you can see, it doesn’t count.

Do I need the whole framework to start? No. This is the entry point. You can run a Power of WOW or a Power of Small change on its own, and it will still be pointing in the right direction.

What’s the difference between WOW and Small? WOW is one memorable moment that stands out. Small is a run of modest improvements that compound. One is a spike, the other a slope, and most businesses want both.

Next step

The detailed version has worked examples across retail, hospitality, professional services, and healthcare, plus how to run one and measure it. Or see how Touchpoint Experience Design turns these moments into a deliberate system.

The whole framework

Where this page sits in the whole. Jump to any part, at either depth.

  1. Start

    Total QX

    The whole system, and the two ways to read it.

  2. 01

    The framework

    What Total QX™ is, why it works, and who it is for.

  3. 02

    Core principles & pillars

    The Cornerstone, the Tenets and Pillars, and the twelve Principles the whole approach rests on.

  4. You are here

    Quick wins

    Totally Consumable QX: the Power of WOW and the Power of Small.

  5. 04

    Touchpoint Experience Design

    Designing every interaction so it builds connection, not just throughput.

  6. 05

    Value Impact Goals

    Goals that measure meaning and outcome, not just activity.

  7. 06

    Engagement Experience Quotient (XQ)

    Measuring how an experience is felt, the part traditional metrics miss.

  8. 07

    Implementation & diagnostic tools

    The instruments that spark, measure, and diagnose: what puts the framework to work.

  9. End

    Total QX in action

    How all seven parts work as one system, from first principles to measurable change.